Demographics and Psychographics
1) What information do media companies use to create a demographic profile of their audience? Age, gender, income and more 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps us find our target audience 3) What are the seven different Psychographic groups? Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Media companies use audience profiling to create a more detailed picture of their audience. This means looking at the audience's personality, interests and the brands and lifestyle they enjoy. Young and Rubicam identified a range of different groups that became known as Psychographics. 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or ...