Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

Age, gender, income  and more 
2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps us find our target audience

3) What are the seven different Psychographic groups? 
  • Age
  • Gender
  • Education
  • Social class
  • Race/ethnicity
  • Job/profession/earnings
  • Home (city/village/countryside)
4) Write a brief summary of what each Psychographic group is seeking or motivated by.
Media companies use audience profiling to create a more detailed picture of their audience. This means looking at the audience's personality, interests and the brands and lifestyle they enjoy. Young and Rubicam identified a range of different groups that became known as Psychographics.
5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups
 Lifestyle because i want to live a good life

Comments

Post a Comment

Popular posts from this blog

camera shots Doctor who

Image
  1) Pick three camera shots from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience.   medium close up its showing a c characters body only from the shoulder  close up its showing characters face and close up with the lady showing her passport.    2) Pick one camera angle that is used in the scene and explain the effect it has on the audience.  one camera angle used in the scene is Medium close up because she's showing her identity. 3) Pick one aspect of mise-en-scene from the scene and explain what connotations are being communicated to the audience.   The passport the connotations of this are they might be questioning her and she might be suspicious.
Read more

Blog feedback and Learner Response

Image
WWW:  Your fruit bowl shows technical skills in Photoshop, I like your decision to use the EAFC25 game to use the Paste into special feature. We now need to make sure we match that technical skill with ensuring all homework, blog work and analytical tasks are completed in detail.  EBI:  You are missing a few blog tasks which have been set for homework. Please ensure you are using all lesson time when we are on blogs to be productive and complete work as soon as possible. Please complete the following blog work: Camerawork – Doctor Who Camera movement and editing – Minority Report Blog index so far LR:  Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below: 1. What do you feel is your strongest piece of work so far? i think my strongest piece is my fc25 photoshop 2. What is your weakest?   i think my weakest is my doctor who...
Read more