Effects theory

 1) Write a definition of a passive audience: 

 A definition of a passive audience is An audience that accepts the message encoded.
2) Write a definition of an active audience: 
 a defentition of active audience is when the audience engages and interprets and respond to the media.
3) Write a definition of the hypodermic needle theory: 
 a defentitiom of hypoderermic needle theory is    a linear communication theory.
4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:  an example of a media product are newspaper and magazines

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).   This offers pleasure by showing all animals there preys and predators and unknown landscapes never found before.