Effects theory
1) Write a definition of a passive audience: A definition of a passive audience is An audience that accepts the message encoded. 2) Write a definition of an active audience: a defentition of active audience is when the audience engages and interprets and respond to the media. 3) Write a definition of the hypodermic needle theory: a defentitiom of hypoderermic needle theory is a linear communication theory. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for y ou: an example of a media product are newspaper and magazines 5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratific...