Posts

Effects theory

  1) Write a definition of a   passive  audience:   A definition of a passive audience is An audience that accepts the message encoded. 2)  Write a definition of an  active  audience:   a defentition of active audience is when the audience  engages and interprets and respond to the media. 3) Write a definition of the  hypodermic needle  theory:   a defentitiom of hypoderermic needle theory is    a linear communication theory. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for y ou:  an example of a media product are  newspaper and magazines 5) Re-watch the clip from Blue Planet above and write a  paragraph  analysing how elements of the clip offer the audience pleasures or gratific...

Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience? Age, gender, income  and more  2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? helps us find our target audience 3) What are the seven different Psychographic groups?  Age Gender Education Social class Race/ethnicity Job/profession/earnings Home (city/village/countryside) 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Media companies use audience profiling to create a more detailed picture of their audience. This means  looking at the audience's personality, interests and the brands and lifestyle they enjoy. Young and Rubicam identified a range of different groups that became known as  Psychographics. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or ...

Blog feedback and Learner Response

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WWW:  Your fruit bowl shows technical skills in Photoshop, I like your decision to use the EAFC25 game to use the Paste into special feature. We now need to make sure we match that technical skill with ensuring all homework, blog work and analytical tasks are completed in detail.  EBI:  You are missing a few blog tasks which have been set for homework. Please ensure you are using all lesson time when we are on blogs to be productive and complete work as soon as possible. Please complete the following blog work: Camerawork – Doctor Who Camera movement and editing – Minority Report Blog index so far LR:  Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below: 1. What do you feel is your strongest piece of work so far? i think my strongest piece is my fc25 photoshop 2. What is your weakest?   i think my weakest is my doctor who...

Media assessment 1: Learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 Q2:  1 Q3: 2 Q4: 2 Q5: 1 Q6: 2 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I did better on the 2 markers because they were easy and i used clamps to help me with it 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. The 8 marker because i didn't know what words to use 5) Finally, write a  new , detailed paragraph for  Question 3 - the unseen text 12 mark question . Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail.   The Ba...

camera shots Doctor who

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  1) Pick three camera shots from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience.   medium close up its showing a c characters body only from the shoulder  close up its showing characters face and close up with the lady showing her passport.    2) Pick one camera angle that is used in the scene and explain the effect it has on the audience.  one camera angle used in the scene is Medium close up because she's showing her identity. 3) Pick one aspect of mise-en-scene from the scene and explain what connotations are being communicated to the audience.   The passport the connotations of this are they might be questioning her and she might be suspicious.

Camera movement and editing

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  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.          Medium close up, close up and long shot the aspects of these are its showing the same person. 2) Pick  two  aspects of  editing  in the Minority Report clip and write about what effect it has on the audience.  changes location suggests somethings going to happen and its showing other people and might be doing something,  3) Finally, revise last week's work on camerawork by picking out  two   shots  or  camera angles  in the clip that communicate meaning to the audience. Long shot medium close up

Introduction to Media: blog index so far

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response